Just like you, your cells get hungry. But unlike you they’re super teeny-tiny and don’t need a meal. So, for this campaign we had to think much smaller, we’re talking micro and the most adorable way to do that, with minis of course. The results on the other hand were anything but small. We created 40 unique content pieces, sharing them across YouTube (with view rates up 90%), Facebook (up 25%), and, for the first time, Instagram Stories.