make equality moves.
At a creative hub like Cannes Lions Festival, FQ needed to stand-out and step up for gender equality. Using four female artists we were able to capture the pillars of equality and provide a powerful, visual narrative that resonated with the festival's audience. Each artist’s unique style helped bring these pillars—representing parity, advancement, culture and leadership—to life, transforming these values into art.
By incorporating their artwork into shoe patterns, we created not just a symbolic message but a tangible product that attendees could buy and wear. This approach blended fashion, art, and activism, making it more than just a display—it was an interactive movement that allowed people to carry the message of equality beyond the festival.
Client: The Female Quotient
Event: Cannes Lions Festival
Year: 2019
Copywriter, CD: Whitley Edwards
Artists: Angela Southern (Advancement)
Marina Esmeraldo (Culture)
Ery Burns (Parity)
Laurène Boglio (Leadership)
Social-Ready Photo Opps
Photo touchpoints were placed throughout the Palais and Lounge creating shareable content and an opportunity to share how you plan to Make Equality Moves.