now that’s
different
.
Black cherry seltzer...yawnnnn.
Blood-orange Blackberry? YES!
In a sea of sameness Labatt Seltzer goes against the norm and highlights how these unique combinations make for a deliciously different seltzer experience.
Client: Labatt
Year: 2023 - 2024
Copywriter, CD: Whitley Edwards
Labatt Seltzer Tart
The campaign expanded to include the Labatt Seltzer Tart line.