find beauty
in the current.
In a world obsessed with looking younger society too often turns to surgery, fillers, and Instagram filters. In their first brand campaign, NuFace reimagines the aging narrative and instead focuses on empowering individuals to shape the future of their skin using microcurrent technology.
Within hours of launching the campaign the product was sold out.
Client: NuFace
Year: 2022
Copywriter, CD: Whitley Edwards
Press: Ads of the World, LBB Online
3D Facial Mapping
To convey the new technology of NuFACE products, we created a face-mapping effect that highlights the subtle workings of micro-currents beneath the skin's surface. This was seamlessly blended with captivating cinematography driven by beautiful lighting.