the end of
ahhhems is here.
In the most quiet of sorroundings, the smallest sound can feel like the loudest in the room. To launch Ricola’s new everyday line we address the all-to-common ahemmms, the one’s you try to hold in, in relatable and uncomfortable moments that make you feel like all eyes are on you.
Client: Ricola
Year: 2023 - 24
Copywriter, CD: Whitley Edwards
Press: Ad Age Hot Spot
Sampling Activation
Sampling was distributed in commonly quiet places like trains and
movie theaters to announce the exciting news.