keep it colorful.
With a colorful array of flavors Seagram’s Escapes are as photogenic as a drink can come creating an endless feed of flavor on Instagram. Using that insight we created a campaign that leverages UGC to create a uniquly colorful campaign, giving credit to SE biggest fans and followers.
Client: Seagram’s Escapes
Year: 2021
Copywriter, CD: Whitley Edwards
UGC
We asked Seagram's Escapes fans how they keep it colorful. The #SeagramsEscapes hashtag was flooded with a rainbow of flavors and activities that SE fans love. We sifted through and collected UGC, turning real-life Seagram's Escapes into curated worlds with their favorite flavor front and center.